Firstly you want to get rid of the dry, dead skin that preventing your lips from being soft, this is best done by using a lip scrub or exfoilating your lips using a toothbrush. The one I have been using that is works well and is affordable is the Lush- bubblegum flavour sugar lip scrub.
Other alternatives include:
Bliss Fabulips Sugar Lipscrub
Sara Happ Cinnamon Sugar Lipscrub
Philosophy Kiss Me Exfoilating Lipscrub
Korres Organic Lemon Lipscrub
Or make your own at home using honey and sugar.
After exfoilating your lips you wanna moisture your lips, my favourite lip balm to use is the Bert's Bees lip balm as they are super hydrating leave your lips moistured for hours. But my favourite lip balm of all time is the Blistex Relief Cream, which is not your conventional lip balm as it is more of a cream substance. But works wonders, especially before bed and applied 10-15 minutes in the morning before applying lipstick.
Thats it, two easy steps to making your lips super soft and hydrated.
I always hear people mentioning lip products such as